Just to reinforce the point I made in my last post about how digital communications tools are powering public affairs campaigns, check out this item that ran last week on Marketplace, the public-radio program on business. It’s focused on how political and public affairs campaigns are increasingly using search engine marketing — that is, those [...]
Entries Tagged as 'Online Communications'
The Future of Paid Search in Politics and Public Affairs
Fleishman-Hillard Wins PR Week Best Public Affairs Campaign Award
This is a slightly belated, but nonetheless proud, recognition that a couple of weeks ago Fleishman-Hillard won the prestigious PR Week Award for Best Public Affairs Campaign for 2010 for the Fix Housing First Coalition. Our public affairs team in Washington built and mobilized a network of thousands from around the country who called on [...]
Twitter on the Hill
Over the past few years, Congress has begun to embrace the power of social media to communicate with the public. Twitter, the microblogging service, has been one of the main platform used by members of Congress.
FHDC’s Mark Senak, proprietor of Eye on FDA, recently analyzed the growth of Twitter on Capitol Hill in a new [...]
Online Spending Low in 2009 New Jersey Gubernatorial Election
I came across an interesting article that examined online advertisement spending levels for both candidates in the recent New Jersey gubernatorial election, and the results are somewhat surprising. Neither candidate spent a significant portion of their budget on online advertisement, even though both ran online ads on state political Web sites for the bulk on [...]
How Members of the European Union Parliament Use the Internet
The Internet is generally having a positive effect on the discourse between citizens and Congress, or at least that is what a large majority of congressional staff reporting from the U.S. believe: “79% percent believe the Internet has made it easier for citizens to become involved in public policy; 55% believe it has increased public [...]
The Demise of Newspapers: Framing the Problem
Spurred by alarming erosion of the newspaper industry, the New America Foundation recently hosted a panel session with various, political, media, and journalism figures, featuring among others, Sen. Ben Cardin (D-MD), Atlantic Editor James Bennet, Washington Monthly Editor in Chief Paul Glastris, Harvard Kennedy School’s Alex Jones, philanthropist and Washington Monthly investor Jeffrey Leonard, and [...]
The Power of Tribes
Seth Godin, a marketing expert, spoke at the most recent TED conference about the role that “tribes” play in social change. His premise:
I call it the idea of tribes. What tribes are is a very simple concept that goes back 50,000 years. It’s about leading and connecting people and ideas. And it’s something that people [...]
Why Dismissing Twitter is Short-Sighted
New developments in media and technology are often ignored and dismissed as passing fads, only to change the paradigm of how people work, live, and communicate. Time has shown that media and technology are inherently tied to progress. Time has also shown that those who ignore the evolution of communication mediums are destined to play catch [...]
All Atwitter: So In, They’re Out
Leave to New York Times writer Virginia Heffernan to remind us of the delicious Emily Dickinson poem about the bliss of nonconformity – and tie it all back to the twittering classes -
I’m Nobody! Who are you?
Are you – Nobody – Too?
Then there’s a pair of us!
Don’t tell! they’d advertise – you know!
How dreary – [...]
Web 2.0: All Grown Up
After a long nine months of negotiations, the General Services Administration has finally inked a deal that will allow government agencies to engage with citizens through social media sites like YouTube, Flickr, Vimeo and blip.tv. Similar agreements with sites like Facebook and MySpace are expected to follow.
This agreement, which I previously discussed here, marks a [...]
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